BRAND PARTNERSHIP

BRAND PARTNERSHIP

Connecting brands with audiences

Find out how we can support the strategic growth of your brand through a tailored, market-focused approach.

With nearly three decades of experience in global and local brand building, we leverage strong relationships with key retailers, media, and opinion leaders to position your brand effectively.

As your trusted partner, we manage every aspect of your local presence - ensuring consistency and long-term success.

Our Mission

A Tailored Approach for Each Brand

We translate your global strategy and brand positioning into clear, consistent, and effective local execution.

Our approach is tailored to your brand’s identity and values, ensuring alignment with your business objectives and placing your brand in the right context, with the right partners and audiences.

With experience across all aspects of brand development and market presence, we offer both full-service distribution and targeted support. This includes strategic guidance, logistics, retail operations, training, and marketing & PR - or focused services such as warehousing, webshop management, retail partnerships, or training.

The team behind eyedentify has more than 30 years experience in design, marketing, sourcing, production and distribution of eyewear.

On top we bring more than 25 years of company building, product development, digital marketing and sales.

We have produced more than 200 eyewear collections with more than 20M pieces.

Sales & Distribution

Sales & Distribution

A carefully balanced distribution network, combining traditional specialty houses with established retailers offering broad reach.

We define a structured roll-out plan, aligned with your global positioning and tailored to the specific needs of your brand.

We begin with a focused selection of the most relevant, opinion-leading stores. The number and choice of partners vary from brand to brand, depending on positioning, objectives, and market potential.

From there, we expand distribution step by step at a controlled pace - measuring performance closely and refining strategy and plans based on results.

This approach is supported by long-standing relationships with leading retailers in Germany, Austria, Switzerland, and France - including Alsterhaus, Breuninger, Douglas, Flaconi, KaDeWe, Oberpollinger, Albrecht, Brückner, Delfi, Heudorf, Jovoy, Liebe, Lubner, Osswald and many more. 

& 148 more Partners

& 148 more Partners

& 148 more Partners

PR & Marketing

Brand Visibility, Done Right

Our PR and marketing approach combines traditional brand-building with contemporary digital expertise. We work closely with established media partners and press while collaborating digitally with carefully selected, relevant influencers who align with each brand’s identity.

Alongside this, we bring deep expertise in organic and paid digital performance marketing, ensuring visibility is not only created but measured and sustained. Our work is complemented by the planning and execution of refined, state-of-the-art offline activations, including in-store events and brand experiences within perfumeries, designed to create meaningful connections at the point of sale.

PR & Marketing

Brand Visibility, Done Right

Our PR and marketing approach combines traditional brand-building with contemporary digital expertise. We work closely with established media partners and press while collaborating digitally with carefully selected, relevant influencers who align with each brand’s identity.

Alongside this, we bring deep expertise in organic and paid digital performance marketing, ensuring visibility is not only created but measured and sustained. Our work is complemented by the planning and execution of refined, state-of-the-art offline activations, including in-store events and brand experiences within perfumeries, designed to create meaningful connections at the point of sale.

PR & Marketing

Brand Visibility, Done Right

Our PR and marketing approach combines traditional brand-building with contemporary digital expertise. We work closely with established media partners and press while collaborating digitally with carefully selected, relevant influencers who align with each brand’s identity.

Alongside this, we bring deep expertise in organic and paid digital performance marketing, ensuring visibility is not only created but measured and sustained. Our work is complemented by the planning and execution of refined, state-of-the-art offline activations, including in-store events and brand experiences within perfumeries, designed to create meaningful connections at the point of sale.

B2B & D2C Logistics

Logistics Built for Reliability and Scale

Our customer service & logistics operations are located in Wustermark just outside Berlin, where we manage inward and outward shipments globally. From this central hub, we ensure reliable handling, fast dispatch, and consistent service standards for both B2B and D2C (brand webshops) orders.

Our team is experienced in high-volume, time-sensitive B2B shipments as well as carefully prepared, presentation-focused D2C orders for online shops. 

The team behind eyedentify has more than 30 years experience in design, marketing, sourcing, production and distribution of eyewear.

On top we bring more than 25 years of company building, product development, digital marketing and sales.

We have produced more than 200 eyewear collections with more than 20M pieces.

Discover how our service can complement your brand.

Discover how our service can complement your brand.

Let's get started!

Tell us about your vision - We look forward to the conversation.

Direct Point of Contact

We are ensuring clear communication and reliable coordination.

Clear & Transparent Process

Structured processes that provide clarity, transparency, and defined next steps.

Long-Term Partnership Mindset

A collaborative approach focused on sustainable relationships rather than short-term outcomes.

Clear next steps.

Solutions and recommendations adapted to the specific needs.

Let's get started!

Tell us about your vision - We look forward to the conversation.

Direct Point of Contact

We are ensuring clear communication and reliable coordination.

Clear & Transparent Process

Structured processes that provide clarity, transparency, and defined next steps.

Long-Term Partnership Mindset

A collaborative approach focused on sustainable relationships rather than short-term outcomes.

Clear next steps.

Solutions and recommendations adapted to the specific needs.

Let's get started!

Tell us about your vision - We look forward to the conversation.

Direct Point of Contact

We are ensuring clear communication and reliable coordination.

Clear & Transparent Process

Structured processes that provide clarity, transparency, and defined next steps.

Long-Term Partnership Mindset

A collaborative approach focused on sustainable relationships rather than short-term outcomes.

Clear next steps.

Solutions and recommendations adapted to the specific needs.