Mind Games Fragrances Debuts in France with Exclusive Jovoy Paris Event

In November 2025, Brandertain marked a decisive milestone for its client Mind Games Fragrances with an exclusive launch event at Jovoy Paris, one of the most prestigious destinations in the world of niche perfumery.

More than one hundred key opinion leaders responded to the invitation, gathering to discover the brand’s universe in an environment synonymous with excellence, selectivity and international credibility.

Private Master Class with the Brand Founder Alex Shalbaf

The evening unfolded in two distinct yet complementary moments.
A private, small-group master class, hosted in the presence of the brand’s founder, offered an intimate and in-depth immersion into the philosophy, creative vision and olfactive language of Mind Games Fragrances. This was followed by a cocktail reception bringing together all guests, encouraging exchange, dialogue and organic engagement around the brand.

The entire event was designed, organized and executed by Brandertain’s French team, in close collaboration with Brandertain’s integrated in-house communication team. From strategic positioning and guest curation to on-site execution and post-event amplification, the launch reflected a fully coordinated approach, aligned with the brand’s premium positioning and long-term ambitions in France.

Influencer-Driven Reach of Nearly 9 Million

Beyond the on-site success, the event generated a strong media impact, driven by enthusiastic content shared by attending influencers. The launch achieved an estimated reach of nearly 9 million, demonstrating the relevance of the strategy and the immediate resonance of the brand within highly qualified digital communities.

Launching directly at Jovoy Paris illustrates Brandertain’s core expertise as a distributor:
introducing exceptional brands through exceptional venues, creating instant legitimacy, visibility and desirability from the very first market entry.

This Parisian debut stands as a clear expression of Brandertain’s ability to combine strategic market access, refined event execution and high-impact communication — turning a launch into a confident and successful first move.